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Implementing Adobe Target with Adobe Experience Platform Web SDK

Experience Platform Web SDK is a client-side JavaScript library that allows customers of Adobe Experience Cloud to interact with both Adobe applications and third-party services through the Adobe Experience Platform Edge Network. There are 3 main Steps needed for implementing Adobe Target with AEP Web SDK: 1. Initial Configuration 2. Tag Configuration 3. Application Setup We will dive deep into the first part, which focuses on the  Initial Configuration . Stay tuned for the upcoming sections where we’ll explore the  Tag Configuration  and  Application Setup  to complete your understanding of this powerful integration. 1. Initial Configuration: There are a few steps in the initial configuration A. Configuration permissions: To implement the Experience Platform Web SDK using tags in the Data Collection interface, it is important to have the necessary user permissions set up in the Admin Console Also have permission to Develop, Edit, Approve, Publish, Manage Extens...
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2. Tag Configuration

Welcome back to Part 2 of our blog series on Implementing Adobe Target with Adobe Experience Platform Web SDK. In this implementation, we’ll dive into Tag Configuration. Tag configuration is a crucial aspect of implementing Adobe Target. It allows you to track user activities and target specific experiences to different segments of your audience. According to the Adobe documentation, follow these steps to configure tags for Adobe Target using the Adobe Experience Platform Web SDK Learn how to install and configure the Platform Web SDK tag extension in the Data Collection interface. Requirements You must have completed the following step · Configure permission · Configure an XDM schema · Configure an identity namespace · Configure a data stream A. Install Experience Platform Web SDK Extension Add Property To begin, you need to have a tag property. A tag property serves as a container for JavaScript, rules, and other necessary components that collect information from a web page and trans...

3. Set up Adobe Target with the platform web SDK

Welcome to the final step of our blog series on Implementing Adobe Target with Adobe Experience Platform Web SDK. In Part 2, we explored the  Tag Configuration , providing you with the knowledge to optimize your Adobe Target implementation. Now, in Part 3, we’ll explore Application Setup — the crucial phase where Adobe Target and Adobe Experience Platform merge to create exceptional user experiences. Let’s dive in and take your implementation to the next level! You must need: · Complete all steps for the initial configuration of the Platform Web SDK, including setting up data elements and rules. · Ensure you have an Editor or Approver role. · Install the Visual Experience Composer helper extension if you are using the Google Chrome browser. · Know how to set up activities in Target. Setting up Adobe Target with the Platform Web SDK can be done in two primary ways: 1. Asynchronous Implementation 2. synchronous Implementation uses the  Luma site  which has an asynchronous i...